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Social Media Insider: Developing Strategy and Securing Backing
Stone decided to combine her passion for fashion with her studies in “new age marketing.” With an avid interest in online media, Kimberley Stone decided to combine her passion for fashion with her...
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Social Media Insider: Using SM to Boost Your Mobile Base
Social networking sites can be a key way to drive your mobile base For businesses looking to leverage social media, a strategic plan is necessary to ensure your efforts are effective. But once you’ve...
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Social Media Insider: Major Airline Carves Out Niche for Black Travelers
American Airlines is taking its connectivity to the next level with the launch of BlackAtlas.com. Social media has altered the way consumers shop, research, and decide what to buy. Global consumers...
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Social Media Insider: 3 Social Network Management Tools
Schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks with HootSuite web, desktop or mobile apps. So, you finally have your social networks up and running—Twitter,...
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Social Media Insider: Keeping Children Safe on Facebook
Sit with your child to help customize privacy settings and make sure the information is accessible to only friends. Whenever you divulge personal information online, there’s always a security risk....
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When Employees Tweet
Unless you block access to every social media site ever created, it’s going to be pretty impossible to keep your employees from signing in to their favorite sites at work; and new studies are...
View ArticleEliminating Headaches: How to Decrease Marketing Frustrations
Marketing can be a very challenging function for small businesses. It takes a lot of time and money to facilitate, which can deter businesses from making a determined effort. With all the numerous...
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Tis’ the Season to Create an Impactful Marketing Plan
Preparing for the holidays usually involves basting turkeys, festive decorating, and gift wrapping, but what about devising a marketing plan? Chances are as the holiday season ushers in many business...
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